We are different because we combine expert strategic advisory with hands-on implementation and a performance-based partnership model. Our success is directly tied to the measurable revenue results we achieve for your venue. We don't just recommend; we implement.

We specialize in high-potential, experience-driven venues. This includes independent restaurants, bars, and comprehensive hospitality groups that possess private, semi-private dining spaces or are open to full venue buyouts. Our focus is exclusively on unlocking the significant, often untapped revenue potential hidden within your existing events and group dining programs.

Our expertise is best leveraged by established venues and groups generating between $3 Million and $30 Million in annual revenue. The critical factor is the capacity: you must have at least one dedicated space that can be configured and sold for high-margin private bookings or group dining events.

Yes, this is a specialty of ours. We regularly partner with landmark, historic, and legacy buildings that have layout constraints or service limitations. Our strategies are tailored to fit the space, turning perceived restrictions into unique, monetizable selling points that add exclusivity to your offering.

Yes. We frequently partner with hospitality groups to develop and scale high-performance event strategies. Our system ensures that proven, best-practice revenue models and operational standards are consistently applied across multiple concepts or locations.

We work with premier venues across the United States, with a specialized focus on the intricacies and high-demand markets of California’s major metropolitan areas (including LA, San Francisco, Orange County and San Diego).

Yes, this is a common starting point. Many established programs are underperforming due to static pricing or complex offerings. We specialize in stepping in to rapidly optimize venue positioning, simplify packages, and unlock significant untapped revenue through profitable pricing strategies.

Our core goal is to fundamentally transform your event program from a logistical headache into a predictable, high-margin revenue stream. We achieve this by focusing on three key metrics: significantly increasing your pricing power, sustainably raising the average check size per booking, and maximizing net profitability.

We provide a full-spectrum solution for event revenue growth:

Strategic Revenue Management: Pricing optimization and demand forecasting.

Product Development: Menu, event package, and premium offering design.

Sales Enablement: Tools, training, and processes for higher booking conversion.

Brand Positioning: Storytelling and marketing consultation that sells the value of your unique brand.

Embedded Sales Team: We offer the option to embed within your organization for a defined period. We would actively handles the sales function, selling the venue on your behalf, ensuring new strategies are executed flawlessly, and creating a cycle of long-term success and consistency for your private dining program.

Operational Integration: Ensuring service standards and workflows support the new high-margin program.

Our Strategic Pricing work is comprehensive and data-driven, including:

Market Benchmarking: Understanding competitive positioning.

Demand Forecasting: Predicting peak periods for dynamic pricing.

Package Engineering: Structuring compelling, high-margin offerings.

Policy Guidance: Establishing robust deposit, cancellation, and attrition policies that protect your revenue.

We provide strategic advice on your vendor and partner mix (e.g., rentals, decor, AV). Our focus is structuring offerings and relationships that ensure event execution quality, improve your net margins, and streamline vendor management without adding undue operational complexity.

We do not create marketing materials in-house, but we provide expert consulting and strategy for their development. We design the specific content, narrative, and sales hierarchy needed for your event packages, menus, sales decks, and website language. Crucially, we maintain a network of trusted, outsourced creative partners and are happy to facilitate connections to ensure flawless execution of these high-conversion materials.

Our process is structured, collaborative, and implementation-focused:

Phase I: Assessment & Benchmarking: Analyzing current performance, operational capacity, and market position.

Phase II: Revenue Strategy & Product Packaging: Building a customized roadmap, including optimized menu design and premium package offerings.

Phase III: Pricing & Implementation: Introducing dynamic pricing models and preparing the organization for the launch.

Phase IV: Execution, Training, or Embedded Sales: This phase is tailored to your need. We either equip your internal sales and operations teams with the tools and training to execute the new strategy and sustain growth (Handoff), OR our team steps in to actively manage the sales function (Embedded Sales).

Leadership involvement is critical for defining strategy and goals. Owners and senior leaders set the vision and direction. However, the operational involvement shifts based on the engagement model:

For Training/Handoff: Leaders help define goals, while our team drives implementation and trains staff to sustain results long-term.

For Embedded Sales: Leaders define goals, and our embedded team drives the entire sales execution phase, allowing your leadership to focus on broader business strategy while we secure the revenue targets.

No, we are platform-agnostic. While we are experts in maximizing the capabilities of industry-leading platforms like Tripleseat, and Perfect Venue, we are happy to work with your operations team to optimize your existing platform. Our goal is to ensure your chosen technology (new or existing) fully supports our new revenue strategy and operational workflows.

Success is tracked through clear, measurable metrics. We benchmark and track improvements in: Net Revenue Growth, Average Check Size, Booking Conversion Rate, Lead Time Optimization, and overall Profitability by Event Type.

While full profitability is achieved after stabilizing the new program, many venues see a measurable uplift in revenue and average check size within the first 60 days of introducing our new pricing and packaging structures.

Our fee structure is customized and based on three factors: the size and complexity of your venue, the scope of implementation, and the expected revenue impact we project. We typically use a blended structure that includes a reasonable retainer plus the performance-based sales, creating a true partnership model.

Performance-based fees: We believe in aligning our success with yours. For execution-focused, full-scope engagements, we utilize a performance-based model—a percentage of closed sales—which ties our fees directly to your achieved growth.

Getting started is simple: We begin with a Discovery Call to thoroughly understand your current event business, pain points, and existing infrastructure. From there, we develop a precise scope of engagement and a clear proposal designed to meet your specific revenue growth goals.